Designated Driver Drinks: NA on the Board for the Holidays
Mark the group nights from November 25 to December 31, keep at least 3 NA lines on the main board, offer them with each round, and stock to a par.
9 minute readTHE TAPDISPLAY BLOG
Zero proof and non-alcoholic drinks on the tap list: how taprooms and sports bars list them, price them, and mark them on the board.
Mark the group nights from November 25 to December 31, keep at least 3 NA lines on the main board, offer them with each round, and stock to a par.
9 minute readCarry 3 or 4 fast NA drinks, set each par from your busiest game day plus a cushion, keep the stock cold by the well, and put NA on the board's first page.
10 minute readPour a house NA from its own tap, line and coupler, clean the line every 14 days, and list it with a real name, its style spelled out and the batch's lab ABV.
10 minute readZebra striping is mixing beer and NA in one night. NielsenIQ says 47% of on-premise visitors do it, so build NA for beer guests: matched styles, small pours.
10 minute readHop water is sparkling water flavored with hops. List it in the NA section as Hop Water, with the maker's ABV or a blank box, and price cans from landed cost.
10 minute readIWSR puts the NA beer peak in August. Plan the summer NA list in April, land cold stock before Memorial Day, raise weekend pars, and keep it through September.
11 minute readPrice NA beer with your usual per-ounce rule, NA cans at landed cost times a multiplier, and zero-proof drinks at cost x 4 plus prep, $3 to $4 under cocktails.
10 minute readGive each zero-proof drink its own name, a 3 to 5 ingredient build on 1 line and a price, listed with your cocktails or NA drinks at the same type size.
10 minute readStart Dry January prep the first week of November: set the NA list and prices, order by November 30, train staff in December, and go live December 26.
11 minute readStart with 3 NA options: a beer guests ask for by name, a second style, and a non-beer. Add a zero-proof build or dark beer where you can support it, up to 6.
10 minute readRun NA on its own tap, line and coupler, clean that line at least every 14 days, taste the first pour daily, and pull any sour or buttery pint before serving.
9 minute readPut NA beer on draft only if your sales empty the smallest keg inside the brewery's freshness window and a line, a cleaner and a clear handle are ready.
10 minute readStop wrong NA pours where they start: confirm the order, write NA first on tickets, mark the NA faucet, give zero-proof its own glass, and pour cans in view.
10 minute readUnder 0.5% ABV can be called non-alcoholic; only 0.0% is alcohol free. Copy each maker's figure exactly, check bitters, and write the rule down.
10 minute readSet up a non-alcoholic section in 7 steps: what qualifies, a plain name, beer line fields, the maker's exact ABV, NA on every line, placement and a guest check.
10 minute readA short walkthrough of the board and the phone app. Bring your tap list. We'll put it on the screen.
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