Untappd for Business Renewal: What to Check First

Before you renew Untappd for Business, check 4 things against your quote: what your staff used in the last month, your non-beer line count at the busiest season plus planned adds, how many people need their own login, and the last day to give notice. Untappd does not publish a price on its own pricing page (checked 2026-10-14), so the number on your quote is the only price to work from.

Below are what that page lists, a non-beer count with a worked example, a renewal worksheet, 6 questions for any vendor, and how TapDisplay answers the same sheet.

How much does Untappd for Business cost?

Untappd does not publish a price for Untappd for Business. On 2026-10-14, Untappd's pricing page named 2 plans, Essentials and Premium, with no dollar amount for either. The page asks you to fill out a form for a quote and says "Pricing for Untappd for Business may vary based on geography and market."

That leaves one price for your sheet: the one on your own renewal quote, for your locations and your term. Leave out ranges you've seen on other sites.

If the quote doesn't break the total down per location, ask for that breakdown before you compare it with anything.

What does Untappd's pricing page list for each plan?

Untappd's pricing page lists Premium as everything in Essentials plus 5 additions, and 3 of those bear on a renewal check: wine, spirits and RTD support, unlimited menu items, and unlimited users. The other 2 are API access and custom CSS for menus.

The page does not say what menu item or user limits apply on Essentials, or whether any do. If you're on Essentials, those are 2 questions for your rep, in writing, before you sign.

Do your guests and staff use Untappd check-ins?

Ask the 3 people who work the most shifts, because they hear first whether guests bring up check-ins. Untappd's pricing page describes engaging guests in the Untappd app "using check-ins, events, social media sharing, and more." If that's part of how your guests talk about your beer, the value goes on the sheet next to the price.

Put these to them:

• Do guests bring up their check-ins when they order?
• Does anyone on staff do something with check-ins in a normal week?
• Would your regulars notice if you stopped using Untappd for Business?

If the answers come back yes, you have a reason to stay, and the rest of the sheet is about making the terms fit your bar. If they come back as shrugs, you may be paying for features your room doesn't use, and the comparison gets simpler.

What did your bar use in the last month?

Write down what someone at your bar did with the board and its account over the last 4 normal weeks, counting only what got done. Then list what you pay for that nobody touched.

WHAT WE USE                                    Week to week?   Who does it
Change a line when a keg kicks                 ____            __________
Put a new beer on a tap                        ____            __________
Change a price                                 ____            __________
Update the on deck list                        ____            __________
Non-beer lines (cider, wine, NA, cocktails)    ____            __________
Website or QR code menu                        ____            __________
Events                                         ____            __________
Check-ins (guests or staff doing something
  with them)                                   ____            __________
Anything else we did this month                ____            __________

WHAT WE PAY FOR AND HAVEN'T USED IN A MONTH
_____________________________________________
_____________________________________________

The top list is the job any tap list display has to do for you. The bottom list is money going to things your bar doesn't do. If the bottom list runs longer than the top one, raise it on the renewal call.

What counts as a non-beer line?

A non-beer line is any cider, seltzer, wine, NA or cocktail line a guest reads on the board, counted once per line. Products and pours don't change the count:

• One line per item on the board. A house red with a glass price and a bottle price is 1 line, and so is a cider with a pour price and a crowler price.
• The same drink in 2 formats is 2 lines. If the board lists a cider on draft and again in cans, count 2.
• On deck lines count, since guests read them too.
• Only what the board carries counts. A wine list that lives on a printed card is off the count, and so is a cooler with its own shelf tags. If either might move onto a screen in the next 12 months, count it now.
• Section headers don't count.

Count at the point in your year when the non-beer side runs longest: summer ciders and spritzes, holiday wines, the weeks you put extra NA on. If you haven't had that season at this bar yet, count what you plan to pour when it comes.

Two changes get missed. A seasonal cider that replaces a cider already pouring is a swap and leaves the count alone, while one that goes on next to it adds a line. And a beer handle that switches to an NA draft or a seltzer adds a non-beer line even though your tap count stays the same.

Where each of these sections sits on the board is covered in where cider, seltzer, wine and NA go on a beer list. The NA build has its own walkthrough in setting up a non-alcoholic section on a digital tap list.

How many non-beer lines does a 16 tap brewpub bring to a renewal?

In this made-up example, a 16 tap brewpub brings 13: 12 non-beer lines at its busiest season plus 1 it plans to add. Its beer taps stay off the sheet.

The slow month adds up to 7: 2 ciders on tap, 1 seltzer, 2 wines, 1 packaged NA IPA and 1 cider on deck. Summer adds 5: 2 packaged seasonal ciders, 2 NA drafts and 1 spritz, so 7 + 5 = 12. The rosé planned for next summer makes it 12 + 1 = 13.

The 2 NA drafts go on handles that poured beer in the slow month, so the brewpub still runs 16 taps in summer. Its tap count never moves while its non-beer count rises by 2, and a slow-month count would miss that.

Use this blank sheet for your own count, with each item on its own row under its section:

NON-BEER COUNT                          Slow    Busiest
Busiest season: ______________          month   season
Cider (draft and packaged)              ___     ___
Hard seltzer                            ___     ___
Wine by the glass                       ___     ___
NA drafts                               ___     ___
NA packaged                             ___     ___
Cocktails or spirits (if on the board)  ___     ___
Anything else the board carries         ___     ___
On deck (non-beer only)                 ___     ___
TOTAL NON-BEER LINES                    ___     ___
Planned in the next 12 months                   ___
NUMBER TO BRING (busiest + planned)             ___

Then hold that number against your plan. On Untappd's pricing page, support for wine, spirits and RTDs and unlimited menu items are both listed under Premium. If your plan is Essentials, ask your rep in writing how it handles your count, and write the answer next to the number.

How many staff logins does your bar need?

Count every person who changes the board across every shift and location, then mark who needs their own login. Openers, closers, the bar manager and whoever covers weekends all go on the list.

Separate logins let you shut off one person's access when they leave without resetting everyone else's. A shared login is simpler until someone leaves on bad terms. Who owns the board on each shift is a separate call, and the bar shift handoff card puts one name on it.

People who change the board:                 ______
Of those, need their own login:              ______
Logins my plan includes (from my terms):     ______
Short by:                                    ______

Untappd's pricing page lists unlimited users under Premium and gives no user number for Essentials. If your own terms don't state how many logins you have, ask.

What should you pull from your renewal terms?

Pull the renewal date, the notice period, how notice has to be given, whether the plan renews on its own, and the price this term next to the price on renewal. Get out the original agreement and the renewal quote, read both start to finish, and fill in:

Renewal date:                                ____________
Notice needed to cancel (days):              ______
How notice has to be given (email, form,
  letter, account setting):                  ____________
Last day to give notice:                     ____________
Renews on its own if I do nothing? (Y/N):    ______
Price this term, per location:              $______
Price on renewal, per location:             $______
Locations:                                   ______
Renewal total = renewal price x locations:  $______
Term length on renewal:                      ______

The last day to give notice is the date on this sheet that matters most. Work it out from the renewal date and the notice period. Say a plan renews on June 30 and the terms ask for 60 days' notice:

Renewal date:                  June 30
June 30 minus 30 days:         May 31
May 31 minus 30 more days:     May 1     (last day to give notice)
Reminder 3 weeks earlier:      April 10

Write that date on the office calendar. If the plan renews on its own and the date passes, you may be into another term before you've decided anything.

Read the renewal price off the quote instead of assuming it matches this term's, then hold the renewal total against your budget line. If you're also weighing monthly against annual billing, the break-even math in the chalkboard labor cost post shows why annual comes out ahead only when a board runs 11 or more months of the year.

What should you ask any vendor in writing?

Ask these 6 questions of whoever you're renewing with and anyone you're comparing against, in writing, so the answers sit next to your terms:

• Is there a limit on menu items or non-beer items on my plan, and what happens when I pass it?
• How many staff logins are included, and what does adding one involve?
• What is the renewal price, and when can it change?
• Does the plan renew on its own, and what notice do I need to give to cancel?
• Is pricing per location or per screen?
• If I add or close a location mid-term, what changes?

Write each answer next to its question with the date and the name of whoever told you. An answer you can't find later is hard to hold anyone to.

How do you read the finished sheet?

Lay the parts side by side and pick 1 of 3 outcomes before the last day to give notice:

• Stay, if the check-in questions came back yes, the plan fits your non-beer number and login count, and the renewal total fits your budget.
• Stay and renegotiate, if you want the product but the sheet shows you paying for things you don't use. Take the filled-in sheet to the call.
• Compare, if what your bar does week to week is mostly changing lines, prices and the on deck list, and the check-in questions came back as shrugs. In that case the job is a tap list display, and you can price that job by itself.

Where does TapDisplay fit on the sheet?

TapDisplay goes on the sheet as a tap list for the TVs behind the bar, priced per location with unlimited screens. TapDisplay is a separate product with no link to Untappd, so moving means building the list in TapDisplay: start typing a drink name, pick a catalog match to fill in the brewery, style and ABV you haven't entered yet, or paste a list in.

The full rates are on the pricing page, and you can see what each tap line shows on the board.

To fill in the renewal total line for 2 locations: annual billing is 2 x $499 = $998 a year, and monthly billing is 2 x $49 x 12 = $1,176 a year.

Questions the table leaves open, such as notice terms, get the same treatment as for any other vendor: ask in writing and note the date.

The bottom line

Untappd's own pricing page published no price for Untappd for Business on 2026-10-14, so your renewal quote is the only price to check. Hold it against what your staff used last month, your busiest-season non-beer count plus planned adds, your login count and your notice date. Decide before the last day to give notice, and put any alternative through the same 6 questions.